Uniform Brokers Limited commenced operations in 1985 as a business uniform specialist. The company is now a regional and national supplier sourcing from over 70 importers and manufacturers selected on the basis of product specialty and performance. This enables Uniform Brokers to supply uniforms and accessories for men and women of all sizes in all occupations from head to toe.
The company strategy has always been to concentrate on customer service without the distraction of attempting to manufacture part of its range. This has given maximum flexibility in sourcing customer requirements, with the emphasis on providing value for money by taking both quality and cost into consideration.
The other major factors which the company takes into consideration when selecting suppliers are styling and delivery. In the demanding environment in which businesses operate, presentation and on-time performance are crucial to customer satisfaction. Design flair, reliability of delivery commitments and consistent product quality are therefore as important to Uniform Brokers Limited as they are to customers.
To ensure that customers get optimum performance from their uniforms, it is also standard company practice to analyse customer job requirements wherever possible before making recommendations. This is particularly important in respect of the Occupational Health and Safety Act, which imposes obligations on employers in terms of using appropriate fibre blends. This also has benefits in terms of garment life and employee satisfaction.
In the hyper-competitive New Zealand economy, the company runs as lean as possible without compromising customer service. This has necessitated ongoing systems reviews and sophisticated computer software. The company has full e-commerce capability on a web site that receives very favourable customer comment.
The Managing Director is John Newick who returned to the apparel industry after 25 years in very large companies including Woolworths (chain store management), Millers Ltd (fabric and garment manufacturing, wholesale and retail distribution), IBM NZ (administration management), and Countrywide Bank (property and purchasing management). John was President of the Henderson Business Association 1991-1995, when he initiated a major revitalisation project in Henderson with total spending in excess of $3.0 million. Since 1996 he has been involved in various projects in Swanson, and chairs a trust celebrating 175 years of European settlement in Henderson in 2019. He also chairs an organization dealing with politicians concerning property issues in the Waitakere Ranges, and the Bond Trust which seeks to reintegrate released prisoners into the community.
Jacqui Newick is the other Director and has overall responsibility for company operations. Jacqui is a registered nurse by profession and is also involved with John in a range of community activities, including prison visitation over the last 25 years. The Uniform Brokers companies have a top-down commitment to social and environmental responsibility and actively pursue these goals at every level.
In 1994 Uniform Brokers Limited acquired the business of Keith & Black, which was established in 1939 and is unique in NZ. This business is the only specialist supplier of uniforms to the Merchant Navy in NZ and is a brand known to ship’s officers throughout the country. The Keith & Black brand continues to this day and the range is now used by port companies, the tourism industry, cruise ships and super yachts.
In 2002 Uniform Brokers Limited also purchased the business of Corporate Trends Limited. Corporate Trends operates in a similar industry sector to Uniform Brokers and the two businesses are complementary and synergistic.
The Uniform Brokers companies are located at First Floor, 357 Great North Road, Henderson, Auckland 0612. The companies have a showroom at the same location which is open 10.00am – 4.00pm Monday to Friday. The 0800 number for out of Auckland customers is 0800 99 33 00. Telephone and e-mail orders can be processed using credit cards or internet banking.